Champagne flows as piles of cash go up in smoke.
The end of capitalism comes not with a bang, but with a cash-burning bonfire. Run the Jewels make a hard-to-miss statement about greed in the eye-popping video for the RTJ4 single "Ooh LA LA." The clip, directed by Brian & Vanessa Beletic in March before most of the nation went on COVID-19 lockdown, features a brief cameo from reclusive Rage Against the Machine frontman Zack de La Rocha, as well as MC Greg Nice.
The premise is pretty simple, summed up in the prelude to the clip: "one day the long fought battle between humanity and the forces of greed and division will end, and on that day, finally free, we will throw a motherf---ing party." The scene then turns to a street party in which giant mounds of dollar bills and credit cards are piled up in the street and set on fire as RTJ MCs El-P and Killer Mike rap about Rome burning.