Drake has added another endeavor to his growing business portfolio. The 6 God announced via Twitter on Tuesday (Feb. 11) that he's partnered with Caffeine to bring the Ultimate Rap League to streaming. Being a noted fan of battle rap, Drizzy wants the underground genre to be more accessible and visible for fans.
"Excited to announce this major step forward!! I managed to get @urltv and @caffeine linked up with the objective of making battle rap easier to access in you home or on your mobile device and it’s FREE to watch battles once you sign up," Drake tweeted. "Greatness Simplified."
According to The Verge, Drake inked a "multi-year" partnership with Caffeine. He hasn't ruled out streaming from his own channel at some point. “I’ve always loved URL and admired what Smack and his team have been able to create, it just wasn’t easily accessible,” Drake added in a statement. “It’s exciting to be in a position where I’m able to bring Caffeine to the table and help provide URL with the tools they need to elevate the viewing experience and make it more accessible to fans.”