Women in Music 2019

J.I. the Prince of NY Signs With GStarr Ent/Interscope Records, Drops 'Love Won't Change' Video: Watch

George Mercado
J.I. Prince of N.Y

J.I. the Prince of NY is going major. The Brooklyn native announced Friday that he's inked a deal with Interscope Records, which comes packaged as a partneship with G*STARR ENT.

"We was signed to the streets before a major label," J.I. captioned a post making his move to Interscope official. "I hadda turn the streets up a notch. Interscope believes in the kid. I’m proud to announce I’m the newest artist on their roster ... 2020 ours‼️"

The burgeoning 18-year-old rhymer celebrated signing the deal with his fans by dropping off the steamy "Love Won't Change" video, which originally landed on his Hood Life Crisis, Vol. 1 project last month. The warmhearted clip finds J.I. letting his love interest know that he'll always be her ride-or-die, as the visual flashes back to some of the good times they had together as a couple. 

“J.I the Prince is not only the future of New York, but a global superstar in the making," added Nicole Wyskoarko, executive vice president of urban operations at Interscope. "His charisma, intelligence and clear vision for his art separates him from other artists his age. We’re incredibly excited to partner with long standing music executive, Gaby Acevedo of G*STARR ENT, and J.I."

Next up, J.I. heads out on his first headlining tour in January. The Hood Life Crisis Tour includes stops in NYC, Philly, Atlanta, Houston, Dallas, Los Angeles and more. 

Watch the "Love Won't Change" video below. 

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