After becoming a co-owner of Lids back in June, Meek Mill is ready to leave his mark on the leading sports apparel retailer with the launch of his first hat collaboration. Billboard learned on Sunday (Nov. 24) that the limited-edition red DreamChasers cap will be available exclusively at Lids locations in major markets around the U.S. on Tuesday.
"Having my own line with LIDS is special, but I'm especially proud that proceeds from this hat will be used to help fix the broken criminal justice system," Meek tells Billboard. "I'm grateful that our team at LIDS was committed to making a hat that's stylish, but will go toward a greater cause."
As the Philly native mentioned, a portion of the proceeds will go to advancing criminal justice reform in America through the REFORM Alliance. Meek is actually a co-founder of the progressive organization, which launched earlier in 2019, alongside New England Patriots owner Robert Kraft, Jay-Z, and e-commerce savant Michael Rubin.