Ama Lou's major label debut project is almost here. Billboard learned on Monday (Nov. 11) that Ama, who? is slated to drop this Friday (Nov. 15). The Interscope signee already piqued interest for the project with the release of "Northside," which has seen its visual already accumulated over one million views on YouTube.
The North London native explains that the title for the EP came from a conversation she reckons has happened once or twice across the globe. “Yo have you heard about this girl Ama Lou? I just heard her music today and," while getting interruped by someone else saying, "Ama who?”
As far as what to expect from the 21-year-old's project, Ama Lou relays that fans will receive every part of her soul. "This project is all encompassing and totally Ama," the singer tells Billboard. "I know that’s a bit of a vague description, but the detail lies in the vagueness. Every song is different but all very me. I kind of a start to look into the foundation of my work, who I am and what I can do. It’s just another step forward."