Gang Starr Honors Guru With 'Family and Loyalty' Video Featuring J. Cole: Watch

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Gang Starr, "Family and Loyalty" ft. J.Cole

DJ Premier resurrected Gang Starr in September with the J. Cole-assisted "Family and Loyalty," which served as the group's first release in 16 years, and first without Guru, who passed away in 2010. Preemo honored the legacy of his partner with the hard-hitting track's visual on Wednesday (Oct. 2). 

Directed by Fab 5 Freddy, the clip was mostly shot in the heart of Harlem. Preemo shows his family ties to the streets through the gift of diamonds. The video flips back to vintage shots of Guru, as his 19-year-old son, Keith Casim, is also shown throughout as an integral part of bringing the visual to life. Cole's final feature finds him rhyming through a laptop in an open basketball gym after working on his lethal jumper. 

“Everything is very emotional and raw, because he’s not here, but his spirit is here," Premier stated. "We shot the first half of this video on Cole’s turf and we had a very limited window in North Carolina. Fab 5 Freddy called me and he was really worried he would not be able to fly in from New York due to Hurricane Dorian. I told Freddy that Guru was piloting the flight and he would get him here safely and on time; and he did.”

Watch the "Family and Loyalty" video below. 


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