Hip-Hop

CJ Fly & Joey Bada$$ Celebrate Their Island Roots On the Block in 'Rudebwoy' Video: Premiere

 CJ Fly and Joey Badass from CJ's "RUDEBWOY"
Courtesy Photo

 CJ Fly and Joey Badass, "RUDEBWOY"

Pro Era veteran CJ Fly is gearing up for the release of his Rudebwoy album later this fall. Fly kicked off the rollout for the anticipated project on Friday (Sept. 27) with a Statik Selektah-produced single featuring fellow Pro Era frontman Joey Bada$$ taking on the namesake of the LP. Now, Fly and JB are taking the party to the streets for the rowdy "Rudebwoy" visual, which premieres below. 

"This song is the title track of my debut album, so it’s giving you a taste of what you’re about to get from me on this project," CJ relays to Billboard. "The vibes are very Caribbean, energetic, and fun."

The Flytrap rapper sticks his Jamaican flag in the ground and brings his people with him to the forefront, as he shows off the beauty of his culture through an authentic look at his island roots. "In the hook, I’m explaining one way a 'Rudebwoy' could be, but also putting a spin on the stigma about Jamaican men," he continues.

The track also arrives as part of a partnership distribution deal between ADA Worldwide and Pro Era. “We are super excited to announce our ADA and Pro Era partnership," says Joey Bada$$. "This creative collaboration will help us move forward with our values as a progressive indie label. Our artists are fired up and ready to release new music. We cannot wait to show the world what we have been working on so stay tuned, and stop sleeping on yourself!"

Watch the new video below.