Coronavirus

Travis Scott Returns to Marquee Las Vegas for Exclusive Nightclub Residency

Travis Scott
Courtesy of Marquee Las Vegas

Travis Scott performing at Marquee Las Vegas.

So far it has been a really fun summer for Travis Scott—the kind that most adults and kids dream of, in fact. He got his own $50,000 Astroworld vending machine filled with exotic sodas, released a special-edition $50 box of Cactus Jack Reese’s Puffs and the long-anticipated Travis Scott x Air Jordan 6s are on approach.

And now the king of collaborations adds another flame to his “La Flame” arsenal—an exclusive 2019 residency at Tao Group’s Marquee Nightclub inside The Cosmopolitan of Las Vegas. This run will encompass three 2019 appearances July 27, Aug. 31 and Sept. 14—and at least one more show in the first quarter of 2020. 

Tao Group works closely with David Stromberg, general manager of Scott’s label Cactus Jack, to create the vibe and aesthetic of the parties, which are a major draw offering a five full-song, 20-to-30-minute set.

Expect a series of over-the-top themed club nights taking cues from the theatrics of the Astroworld concert tour, which immersed attendees into a parallel universe inspired by the now-shuttered Houston amusement park. 

At Marquee, there will be a recreation of the big Astroworld sign, as well as circus, carnival, theme-park decor and staff decked out in Astroworld gear.

Deb Fass, Tao Group’s director of entertainment marketing, says it’s this attention to detail that artists like Scott really feed off of when they hit the stage.

“The first time I saw him perform, there was just an undeniable energy—he is like a rockstar,” Fass says. “As the performance is going on, everything stops and all eyes are onstage, and [he] commands every single body in that room.”

Scott’s history with the venue dates back to 2017. Prior to any talks of a residency, he did a few shows tied to his Rodeo album. For the occasion Marquee was decked out in a cowboy theme with bales of hay and top-to-bottom decor.

In 2018, Scott performed seven times at Marquee—four prior to the debut Astroworld and then three after its Aug. 3 release date.

By the Aug. 11, 2018 show, Fass says something had changed.

“His fans already knew every word to every new song,” she says. “He is one of those people whose foot touches the stage and it's electricity. I see him before he goes on and then this whole other [person] comes out and he creates this crazy energy.”

By the last appearance of 2018, “it was bananas,” Fass says. “It shifted him into a different universe. That album really changed things.”

Also as the shows progressed, the relationship between the nightclub and the artist grew deeper and deeper, and the crowd got bigger and bigger, each and every one going off without a hitch. 

The rapper is everything that a 60,000 square foot Las Vegas megaclub like Marquee looks for in a resident performer, appealing to a diverse crowd beyond just hip-hop fans thanks to his pop cultural appeal. “A range of ages—everyone, men, women—it's not one demographic,” Fass says.

In turn Marquee is everything that a megastar like Scott looks for in a residency. The proximity of the audience to the stage in a nightclub brings “La Flame” close to his fans, something that an arena cannot offer.

“When he's on stage, there's no separation. And while I have not seen him stage dive last couple of years, he creates a connection they appreciate,” Fass says. “And when you get to do it in a venue like Marquee, where they're right there, it's electric.”   

Nightclub shows give fans the opportunity to see their favorite artists in intimate venues, a trend that can be seen up and down the Strip thanks to multidate engagements from Drake at XS in Wynn and Cardi B at Kaos in Palms. 

Marquee has a capacity of 3,200 people and when Scott is in the house, it is sure to be a sellout. (Tickets prices run from $30-$50 initially and can go up to $200.)

"We sold out our last few shows with him and I definitely anticipate these selling out," Fass says.

Tao Group is no stranger to the themed club night, garnering previous successes with the concept during LMFAO’s "Party Rock" era and later Snoop Dogg’s "Snoopadelic Cabaret” residency at TAO Nightclub—but it isn’t something that works with all artists.

“Scott has this brand for this album. And it makes it very easy for us as a venue to get on board and help create that onsite. A lot of it depends on the artist. If the artist wants it and it makes sense, we're always behind elevating the experience,” Fass says.

And in keeping it a family affair, Chase B, Scott’s DJ, and Sheck Wes, a Cactus Jack artist, also have residencies—creating a 360-degree music experience that keeps the Tao Group an innovator in the ever-competitive Las Vegas Strip nightlife industry. And if anything is certain in this game, it’s that nothing stays the same for very long.

“In early days with Tao Group, it was all about the celebrity hosting. That was the big thing, now that wouldn't move the needle. Then it was the EDM boom and at the same time we were launching Snoop. That residency was incredibly successful for us and really showed us—DJ Khaled and French Montana all followed right around that time—that there was still a market for mash-up open format and hip hop despite the huge EDM boom. Obviously now the market has really come around and hip-hop is dominating Vegas again,” Fass says. “But now people are looking for more of an experience and it's not only about who's performing. It's about being strategic. And knowing what works and building on that. Travis just works.”


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.