Ted Park Gets Crafty in 'They Don't Know' Video: Exclusive

Alan King
Ted Park

Rapper Ted Park has a message for all the people who don’t take the time to recognize his hard work in the new music video for his song “They Don’t Know.”

A mix of groovy melodies and echoing trap beats, Park’s latest is all at once acrid and mellow as he sings about how it’s so easy for people to be fake in this day and age and not recognize what goes into his life.  

"I made ‘They Don’t Know’ for all the people that may not understand my craft,” Park, 24, tells Billboard. “People are so quick to judge the lives of others without knowing what they go through on a daily basis. Don’t speak on or critique something that you didn't bother to even check out."

Fittingly, the animation-enhanced music video, directed by Allen’s Eyes, features Park creating a variety of artworks, giving his craft a physical representation.  

Born in Wisconsin, Park signed with Jay Park's H1gher Music last year. “They Don’t Know” was produced by Anthony Barfield of Velocity Music & Nick Lee, and fronts Park's EP of the same name, which dropped on May 31. 

Check out the exclusive Billboard premiere video for "They Don’t Know" below.