After the absolute spectacle that was her video for “Sally Walker,” fans of Iggy Azalea have been anxiously wondering if she would be able to keep that momentum up for a new video. Now, they have their answer — and it’s a resounding yes.
On Friday (May 3), Azalea released the wild video for her new single “Started,” a club banger about making your way to success after having nothing (the track borrows the Drake line “started from the bottom,” but twists it by adding “and now I’m rich.”). The visual sees one way of accomplishing that, with Azalea marrying a rich old man for his money.
As the video continues, Azalea slowly starts to grow tired of her new beau and their relationship. That is, until another version of herself and drag superstar Trixie Mattel appear in an infomercial for a poison cake mix to kill a sugar daddy. “If your name’s in his will and you want your bread/ Call 1-833-DADDYS-DEAD,” the pair sing.