Emerging Hip-Hop/R&B: NLE Choppa, Kiana Lede & Luh Kel Make Noise With Latest Chart Moves
After Emerging Hip-Hop/R&B was highlighted last week by Megan The Stallion, Da Baby and Polo G, today we return with Memphis' NLE Choppa, Kiana Lede and Luh Kel, all of whom make notable chart moves.
NLE Choppa's "Shotta Flow" Continues to Fly High
Despite turning down a $3 million deal in February, NLE Choppa's recent dominance has silenced any detractors. This week, the 16-year-old's boisterous single "Shotta Flow" helps propel Choppa from No. 16 to No. 11 on the Emerging Artists charts. Anchored by his tenacious rhymes and edgy delivery, "Shotty Flow" currently sits at 37 million views on YouTube, while the song's sequel, "Shotta Flow 2," has accrued 22 million in two months.
Kiana Lede Cracks Top 10 of Hot R&B Songs Chart
Kiana Lede is a promising double threat: After appearing on MTV's horror series Scream in 2016, Lede is now seeing her music career flourish, as her single "Ex" leaps from No. 18 to No. 9 on the Hot R&B Songs chart this week. Lede's vibrant vocals and candid lyrics about heartbreak form the breakthrough record's somber foundation.
“I can truly say a lot of the hurdles I had to overcome prepared me for the exact place I’m in now,” she told Billboard last month. “Whether it was living on my own at 16, or getting dropped by my first label, heartbreak or money troubles -- all of it led to here, and here is amazing. I’ve learned so much about myself throughout my journey, and I’m still learning more every day.”
Luh Kel's #WrongChallenge Gives Single Extra Boost
Cinematic Music Group's Luh Kel is on the rise courtesy of the buzzy single "Wrong." Debuting at No. 39 on the Hot R&B and Hip-Hop Songs chart, Kel's melancholy tune highlights his girlfriend's struggle with infidelity. Because of the song's message, fans have started the #Wrongchallenge, helping boost the record's visibility. Since its April 5 release, "Wrong" is inching towards 6 million views on YouTube.