Today (April 15), LL Cool J and his wife Simone I. Smith teamed up with the American Cancer Society for their new marketing campaign titled "Beat Cancer Like a Boss."
The PSA-styled video features a slew of notable stars, including LL, Mary J. Blige, Jhene Aiko, Remy Ma, Salt-N-Pepa, and more instilling a message of strength and courage to those affected by cancer. By inheriting a "boss" mentality, Smith hopes that cancer survivors will be able to walk with a sense of aplomb despite their diagnosis.
"How did my wife Simone beat cancer? Like a boss," says LL Cool J at the start of the campaign video. Later, LL's wife delivers a resounding message of hope at the end of the video. "Boss is battling cancer by finding your inner strength."