Airi & Rich the Kid Take Aim at Their Haters With Neon-Lit 'U MAD' Video: Premiere
Rich the Kid has major plans for Airi, his newest signee to the Rich Forever imprint. The Indiana native kicked off her career under Rich's tutelage with her debut single "U MAD," which landed on streaming services last Friday. Just mere days later, on Monday (March 11), the pair return to release the neon-lit "U MAD" visual.
The clip finds Airi showing off her vocal range in front of a number of clean aesthetics. At one point, she's singing in front of a wall of blue flowers, before the scene switches to bubbles filling a pink room, while she sends shots at her detractors atop a washing machine. "They doubted everything, but I found my own light. I'm so glad after all my hard work I’m starting to see it pay off, this song means the world to me," she told Billboard.
Rich the Kid took the tune to the next level with a verse on the back end. "It was an honor working with Airi on her first single. Many more big things to come," he adds. "I’m so proud of her and glad this song came together." Outside of his duties guiding Rich Forever, the "Splashin" rapper is gearing up to release his anticipated The World Is Yours 2 later this month (March 22).
Watch the "U MAD" video below.