The newly-minted Grammy winner also shares more hints about forthcoming album ‘Ventura.’
Between the impending release of fourth album Ventura (April 12) and start of his Best Teef in the Game Tour (May 17), Anderson .Paak has teamed up with Jameson Irish Whiskey for a new campaign. #LoveThyBar is the pair’s rallying cry for communities around the country to support their neighborhood bars, many of which are closing each day.
The campaign especially hits home for .Paak. Like many artists, he got his start in local clubs and neighborhood bars. “Local venues and neighborhood bars are where you play when you’re coming up,” says .Paak, who recently won his first Grammy for best rap performance. “Sometimes we’d literally play just for food or a little bit of money just to be able to make it through the week. But it’s where we really cut our teeth and gained a lot of experience that we still use when we’re rocking these big stages now. We need to support these hometown venues in the same way they’ve supported us before they all shut down.”
To celebrate and help remind consumers of the role that neighborhood bars play in shaping their communities and culture, Jameson is pledging up to $1 million for consumers to try Jameson and #LoveThyBar. From March 1 to March 31, Jameson will be offering a rebate on its drinks in select states across the country. To claim the rebate, consumers can chat with Jameson through Facebook Messenger, order a Jameson cocktail at their local bar and then submit an image of their receipt through Facebook Messenger (visit JamesonWhiskey.com for more information).