Anderson .Paak and Jameson Irish Whiskey Partner For Love Thy Bar Campaign: Exclusive
The newly-minted Grammy winner also shares more hints about forthcoming album ‘Ventura.’
Between the impending release of fourth album Ventura (April 12) and start of his Best Teef in the Game Tour (May 17), Anderson .Paak has teamed up with Jameson Irish Whiskey for a new campaign. #LoveThyBar is the pair’s rallying cry for communities around the country to support their neighborhood bars, many of which are closing each day.
The campaign especially hits home for .Paak. Like many artists, he got his start in local clubs and neighborhood bars. “Local venues and neighborhood bars are where you play when you’re coming up,” says .Paak, who recently won his first Grammy for best rap performance. “Sometimes we’d literally play just for food or a little bit of money just to be able to make it through the week. But it’s where we really cut our teeth and gained a lot of experience that we still use when we’re rocking these big stages now. We need to support these hometown venues in the same way they’ve supported us before they all shut down.”
To celebrate and help remind consumers of the role that neighborhood bars play in shaping their communities and culture, Jameson is pledging up to $1 million for consumers to try Jameson and #LoveThyBar. From March 1 to March 31, Jameson will be offering a rebate on its drinks in select states across the country. To claim the rebate, consumers can chat with Jameson through Facebook Messenger, order a Jameson cocktail at their local bar and then submit an image of their receipt through Facebook Messenger (visit JamesonWhiskey.com for more information).
“This connection to local neighborhoods across the country is a big part of what has shaped Jameson today,” says Paul Di Vito, vp, Jameson, Pernod Ricard USA. “It’s vital that we show our support and commitment to keeping these institutions of culture and community alive.”
On behalf of the campaign, Jameson and .Paak also filmed a 30-second PSA. “We shot it in my hometown [Oxnard, Calif.] with my band," says .Paak. “It’s really sick.”
While talking to Billboard earlier this week about his partnership with Jameson, .Paak was in Toronto for the latest stop on his Andy’s Beach Club World Tour. Launched in support of his most recent Oxnard album, the tour includes upcoming stops in Stockholm, Paris, London, Berlin and Vienna. He’ll then return to the States on May 17 to kick off the Best Teef in the Game Tour in Nashville. Thundercat will perform on the entire tour; supporting acts Earl Sweatshirt, Noname, Mac DeMarco and Jessie Reyez will appear on select dates.
“I just wanted to do a big tour with all of my good friends,” says .Paak. “So I was able to gather the troops.”
The new tour coincides with the April 12 release of fourth album Ventura. Executive produced by Dr. Dre, the project was recorded at the same time as Oxnard.
“One was supposed to be gritty and one was supposed to be pretty,” explains .Paak when asked for additional hints about Ventura. “And this next album is the pretty one, a beautiful counterpoint to Oxnard. I got to work with people I’ve always wanted to work with on a lot of good feel-good music. I’m just really proud of it.”