Rich the Kid Says His 'Splashin' Music Video Was Inspired by Missy Elliott: Watch

In this week’s episode of “How It Went Down,” Rich the Kid takes Billboard through the process of creating his track “Splashin” and its accompanying Missy Elliott-inspired music video.

Rich the Kid recalls that his day began at his house in Hollywood, where he recorded his album. He woke up, put on his gold Versace robe, ate some Frosted Flakes in his kitchen, and called his engineer and Lab Cook, a producer signed to his label Rich Forever.

Lab Cook sent over some new beats and, as Rich the Kid explains, the first one that his engineer played was what eventually became “Splashin.”

“Automatically, it just came to my head,” the rapper tells Billboard. “I didn't even have to write it or anything. I just started recording, just put the headphones on and I just started recording the verse. It took me like 25 to 30 minutes to write the whole song.”

As for what inspired the track's lyrics, Rich the Kid says that he was doing a lot of shopping in the days leading up to then, and he was “dripping so hard,” buying designer items.

In the interview, Rich the Kid also chats about the track’s music video, which he reveals was influenced by Missy Elliott. When he called the director, he explained that he wanted to do something similar to when Elliott was “flying in the big trash bags.”

“He called me back two days later with the treatment,” Rich the Kid explains, “And I was gonna be wearing some big Moncler coats and all kind of drip. It just came all together perfectly.”

“I called Swae Lee like, ‘Yo get your ass down here, I'm shootin a video in Hollywood, you better hurry up,’” he adds. “He pulled up, I told him put this coat on. It was a big bubble coat, he put the Moncler drip on. Boom, just like that.”

You can hear the full story of how Rich the Kid created “Splashin” above, and check out the music video below.


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