2019 Grammys

T.I., Soulja Boy, Waka Flocka Flame & More Boycott Gucci Over Blackface Sweater

Kevin Mazur/Getty Images for Bud Light Super Bowl Music Fest / EA SPORTS BOWL
T.I. performs onstage during Bud Light Super Bowl Music Fest / EA SPORTS BOWL at State Farm Arena on Jan. 31, 2019 in Atlanta.

Numerous hip-hop figures are urging fans to boycott Gucci over the Italian fashion house's release of a high-neck black wool sweater closely resembling blackface.  

Although Gucci has apologized and pulled the sweater from stores, rappers like T.I., Soulja Boy, and Waka Flocka Flame have issued strong statements of protest against the fashion brand.

"As a 7 figure/yr customer & long time supporter of your brand I must say...Y’all GOT US f---ed UP!!! APOLOGY NOT ACCEPTED!!!!" Tip wrote on Instagram alongside a Gucci logo. "We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!!"

Soulja Boy, who is often seen wearing a Gucci headband, also took to social media to share his frustration over the blackface sweater.

"Smh what is this man? ----‍♂️ no more @gucci headbands for me. Who’s responsible for this? Because it’s not funny! At all!" the rapper posted on Instagram alongside a photo of a model wearing the sweater.

Earlier this week, Gucci apologizes for the clothing item, writing in a statement: "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make."

See more social media reactions below.

 
 
 
 
 
 
 
 
 
 
 
 
 

@gucci

A post shared by Soulja Boy (Young Drako) ------ (@souljaboy) on

 
 
 
 
 
 
 
 
 
 
 
 
 

@gucci As a 7 figure/yr customer & long time supporter of your brand I must say...Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit.... #FuckGucci

A post shared by TIP (@troubleman31) on

 
 
 
 
 
 
 
 
 
 
 
 
 

I spent many years in the fashion industry i helped redefine it ..we created a billion dollar grossing company with phat farm and baby phat I’m proud to say that i helped some hip hop entrepreneurs and their companies follow suit like Rocawear Apple bottom and many others i found them their partners and mentored them during their launches One day Macy’s began buying all of our top brands We thought that was a breakthrough or a “good sign” (Being accepted by our oppressor who hated and looked down on us ) Then they discounted us all and intentionally killed all the black businesses that we fed ... thousands of shops ...billions of gross dollars going to the independent (mostly black) shop owners There were thousands of young black and white kids in fashion looking up to Damon John, Sean John, Kimora and all of the young black designers white kids where buying our brands as well , they were all studying THEIR fashion and building hundreds of companies that were distributed by the shop owners that were in biz because of us and supporting us long before Macys bought and discounted the top 15 designers.. IT WAS INTENTIONAL DELIBERATE AND INCREDIBLY EFFECTIVE THEY KILLED THAT FASHION REVOLUTION .. i grew up and i lost a taste for clothes that were basically cheap to make but too expensive for my brothers ...but they were defining me as a SMALL man needing a “status symbol” i realized that it was embarrassing to wear them and my community members couldn’t afford them ,and i didn’t need them either.. When are we gonna wake up take off the horrible DEAD ANIMAL shit and the shiny crap and realize where the true shine lives Let’s instead focus on the things that serve our community and really bring us happiness Fuxk the fashion industry and the elitist backwards and hurtful mentality that it represents When you wake up and realize that it’s not what’s on u but it’s what’s in you that defines you ... you will let go of a sickness that separates you from your brothers and sisters ...and ultimately separates you from Gods Grace

A post shared by Russell Simmons (@unclerush) on