Grammys Unveil First-Ever 'Evolving Music Video' For Ella Mai's 'Boo'd Up': Watch
Ella Mai is slated to make her first appearance at the Grammy Awards this Sunday (Feb. 10), where the British singer is also up for a pair of nominations for best R&B song and song of the year to cap off her banner 2018. Before the big day, the Grammys and Mai have teamed up to experiment with the first-ever "evolving music video" for her international smash "Boo'd Up."
The black-and-white clip features the 24-year-old showing off her vocal range by angelically breezing through an a capella rendition of her Billboard chart-dominating hit. The conceptual visual will reportedly transform into different stages as the views continue to compile by the hour.
"I’m super excited [to be a part of this project], especially to be the first and, secondly, to see it. I’m super excited to be involved in it, creating it and seeing the process, but also seeing the finished product because I’m super intrigued," the 10 Summers signee told People on set of the shoot.
Check out the unique "Boo'd Up" video below.