Rising Atlanta-based artist The Bonfyre is premiering a new video for her smooth R&B jam “Automatic,” exclusively on Billboard. Backed by a low-key, magnetic beat, the silky song has The Bonfyre giving into the electricity of attraction.
“‘Automatic’ is all about knowing what you want, no games, no chase,” the soulful singer-songwriter says of the new release. “Let’s get straight to it because this is what I want and I’m sure."
The video plays off this idea with The Bonfyre cruising through flirtation while at a gas station to buy a drink and snack. “You ain't gotta play games with me, it's automatic,” she sings in her rich, velvety tone as an attractive man follows closely behind her.