From Zombies to Strippers, 2 Chainz Brings Halloween Spirit to His Haunted Pink Trap House

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2 Chainz performs on stage at ONE Musicfest in Atlanta on Sept. 9, 2018. 

Outside the original 2017 Pink Trap House attraction, fans of 2 Chainz jumped so hard on the roof of a pink car that they dented it. The car had to be removed from the site. This Halloween, the attraction has moved about 40 miles southwest of its original Atlanta location and traded the original pink car for a hearse.

While the original trap house, a clever marketing experience for 2 Chainz’s 2017 Pretty Girls Like Trap Music album, celebrated the trap, the Haunted Pink Trap House showcases the scarier side of the lifestyle. Literally.

In partnership with popular Newnan, Ga., haunted attraction 13 Stories, The Haunted Pink Trap House even turns strippers into a frightening site. As attendees pass a kitchen, “lean room,” animatronic dogs, and fake marijuana plants that 13 Stories officials say cost $1,000 apiece, they encounter a spinning stripper with a pole running down the middle of her bloody body. Pots rattle, actors “tweak” and more as attendees try to navigate the dark maze. With various 2 Chainz songs playing in the background, a hanging body convulses in a jail cell before a scene from the 1996 drama Set It Off is re-enacted. The sound of gunshots is prominent in this haunted attraction, so officials say they take precautions to ensure real weapons don’t make it inside.

13 Stories owner Allyn Glover says he was intrigued when fellow College Park native 2 Chainz and his Street Execs team reached out to him last year with the idea for a hip-hop-themed haunted house. This marked the first time the popular haunted attraction, which originally started as the Horror Hill haunted trail in 1984, has teamed up with an outside party to produce an attraction. Glover says the partnership has “exceeded all of [his] expectations.”

Streets Execs Management partner David Leeks said 2 Chainz was drawn to the idea of creating a haunted trap house because of its novelty. He said their marketing goal is always to create unique experiences for fans.

“Just being in music, specifically today, everything is so microwaved,” he says. “Instead of just doing crazy stuff and getting too personal [we] want to get creative with the marketing ideas.” Leeks says after this Halloween season, they might stop utilizing the trap house. 2 Chainz is expected to release a new project, titled Rap or Go to the League in early 2019 and with that comes endless possibilities, especially since they plan to release the album during the week Atlanta hosts Super Bowl LII.

In the meantime, Leeks hopes the trap house can continue to iterate the new, more positive connotation of the word trap. The term was originally coined by southern rappers to denote drug houses, but has come to represent any place where money is made, legally or illegally.

Glover agrees with Leeks, adding The Haunted Pink Trap House is a “scare with a message.”  

“We’re not trying to glorify trap houses,” Glover notes. “It could be an eye-opening experience for you. You might see some things in there that make you go ‘Whoa, I don’t want to do that.’”

Although the entrance of the 54,000 square foot former warehouse has been painted hot pink to look like the original trap house, The Haunted Pink Trap House is only half of the experience at 13 Stories. Attendees who pay $22 for a general admission ticket will still get access to their regular haunted house, with a few special appearances from 2 Chainz. For an extra fee, attendees can also use replica M4s to shoot at zombies and/or go through an attraction blindfolded. Anyone interested in the latter has to sign a waiver consenting to being touched during the experience.

Glover says he expects 13 Stories to entertain about 50,000 people this year, a slight increase from previous years.

The 13 Stories owner says he doesn’t know if the haunted attraction’s partnership with the rapper will continue after this season but, if it does, he’d like to continue to utilize 2 Chainz’s “genius” marketing ideas to help benefit the community. Playing into the trap house’s pink theme, the haunted attraction is planning to host a charity event with I Will Survive, a local charity that promotes breast cancer awareness, this weekend.



#Halloween is coming up, and we want to see your best costume at the #PinkTraphouse!! --

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