Jay Park Promotes Confidence in 'Sexy 4 Eva' Video: Watch
Jay Park dropped a music video for his Ask Bout Me track “Sexy 4 Eva” yesterday (Sept. 25), and used it as an opportunity to highlight his hometown of Seattle.
The music video, directed by JJ Augustavo, was filmed in Seattle in June and features people from all walks of life doing doing their own things as they live "Sexy 4 Eva." The shots switch off between the subjects of the short film and Park performing the motivational, smooth hip-hop track while overlooking the city and just generally chilling. “They tried to tell me you can't always have it your way/They tried to keep me out of class up in the hallways/They tried to tell me that your looks will fade some day/Maybe you, not me bitch,” sings Park, “Imma be sexy forever.”
In an interview with Billboard in July, Park said that he expected “Sexy 4 Eva” to be the most “well-received” song off of Ask Bout Me. “It doesn’t matter which race, anybody can kind of relate to being confident and having that attitude and feeling good about yourself," he said.
Along with being a reflection of Park's philosophy and his hometown, the music video and song also feature nods to the artist’s career. “Sexy 4 Eva” was produced by longtime Park collaborator Cha Cha Malone, and features a shout-out to Park’s and Malone's label H1GHR Music. Meanwhile, the music video includes a brief cameo from Eric Nam, who is credited as part of the “Sexy Forever Crew <3” at the end of the video.
Ask Bout Me was released in July and is Park's first album under Roc Nation. The hip-hop artist got his start in South Korean boy band 2PM back in 2008 and has pursued a solo career since 2010. He signed with Roc Nation last year.
Park also released the single “V” earlier this month.
Watch Jay Park’s music video for “Sexy 4 Eva” below.