Last week (Aug 31), Memphis rapper Blac Youngsta dropped the second installment of his fan-favorite mixtape series, F--k Everybody 2 with a stacked roster of collaborators including fellow Memphian and one of the hottest emerging producers Tay Keith and rapper Lil Pump (who was the sole feature artist on the project). Today (Sept 7), he premieres the raw and authentic video to his song "901", exclusively on Billboard.
In the video, Youngsta showcases South Memphis where he grew up, cutting to different streets and scenes in the neighborhood with his friends and people of the community. Speaking on the inspiration for the video to Billboard over the phone, Youngsta notes how he wanted to showcase a different side of his city. "I didn't want to go all over the city, I wanted to just show where I grew up from. I wanted it to be a little more ratchet." He adds, "When I came in, I came in doing videos like that in the hood all day with guns and whatnot. So this time I wanted to do the same thing but take the guns out."