Virgil Abloh Designs Limited-Edition Moët & Chandon Bottle With a Modernism Twist: Exclusive
"The career goal has been to add something meaningful to each chapter of design."
Virgil Abloh is always looking to identify new ways to further advance the boundaries of design. The multi-faceted king of collaborations has teamed up with French fine winery Moët & Chandon to craft his very own limited edition bottle of Moët Nectar Impérial Rosé. The "ready-to-wear" 750 ml vessel is emblazoned to read "Do Not Drop" and will be made available nationwide Oct. 15 at Clos19 for $60 and select retailers at the top of October.
The artistic director for Louis Vuitton's menswear adds another chapter to his decorated design resume. "For me, whenever I collaborate, I have an affinity for working with the best to possibly collab with. I would consider the product they make to be this status symbol or epitome of the best. So my signature phrases applied onto the bottle sort of create a dialogue," the 37-year-old explains.
The Off-White creator admits to channeling his architecture expertise, for which he earned a master's degree in at the Illinois Institute of Technology. "The idea was to deconstruct it as much as possible and make it clear. Then you work against the conventional bottles that exist and the final design makes it have a different personality than others that it might sit next to," Virgil details. "It's like a derivative of things I was learning in architecture school. Specifically, like modernism and this idea of international design."
Moët is part of the LVMH group that contains Louis Vuitton, so a partnership of this magnitude makes sense. "It was a cool process in my mind of designing or working on collaborations that sort of feel like a 360 lifestyle. Carving out a brand that can lend itself across different platforms is something I was happy to work with," Abloh says. "This bottle underlines the halo that champagne as a brand represents. I put two different hats on, but it's the same brain."
Check out the limited-edition bottle designed by Virgil Abloh below.