When the New York Jets hit the field this season, there's going to be some fresh tunes blaring out of Metlife Stadium's speakers. Def Jam Recordings unveiled a new partnership with the Jets on Tuesday (Aug. 21), with the pair of New York staples teaming up on a plethora of exclusive content for fans during the foreseeable future.
The Jets are expected to revamp their in-game fan experience to properly match the personality of their young emerging roster. "Through our partnership with Def Jam Recordings, we are looking to amplify our in-game experience and provide fans with entertaining content from their truly talented artists," New York Jets President Neil Glat tells Billboard.
Def Jam EVP of Marketing & Commerce Scott Greer describes the fruitful partnership as a natural fit because of the strong ties and overlap between the football and hip-hop cultures. "Collaborating with another iconic New York brand like the New York Jets to create content and original in-game music has a natural synergy for our brand and our audience, and is a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists," Greer tells Billboard.