Jez Dior Takes a Road Trip Outside His Comfort Zone For New 'Cocaine' Video: Premiere
Jez Dior left himself vulnerable when he departed from his comfort zone to release his first non-rap song, "Cocaine," last month. Well, the risk paid off for the Los Angeles MC, with a push from a few members of his inner circle. Now, Dior has teamed up with childhood friend and award-winning director Shane Drake for the cinematic "Cocaine" visual, arriving via Billboard premiere on Wednesday (Aug. 15).
The clip opens with Jez in the midst of a road trip with some close friends in the rear of a spacious van as a string-laden acoustic -- reminiscent of Breaking Bad's eerie theme song -- booms to set the tone. The crew wreaks havoc in their motel room for the night as a chaotic food fight breaks out. A couple surreptitiously heads outside to hook up while the 26-year-old croons through the track's intoxicating chorus.
"'Cocaine' is the most important song I’ve written to date, it is the beginning of a new chapter for me," the Epic Records artist relays to Billboard. "I was quite nervous to release a song where I don't rap at all and to really show the world a different side of my musicality. I wrote the song with Matt Rad, Chris Wallace, Ruth-Anne Cunningham, and Ed Drewett. You can also hear Ruth-Anne and Ed singing on the hook. They all really encouraged me to give singing a go and I’m forever thankful for that push."
Dior also opens up about working alongside the acclaimed Shane Drake, who has worked with the likes of Kelly Clarkson, Flo Rida, and Timbaland, to fruition long ago. "I've always looked up to [Shane Drake] and remember going over to his house as a teenager. Every time I would pick up his MTV Video Music Award and tell him that someday we would do a video together," he says. "It was an amazing feeling to see that come to fruition."
Jez is working toward putting the finishing touches on his major label debut album while on tour in Europe. The highly anticipated project, which already has seen three singles release, is expected to arrive during the last quarter of 2018.
Check out the "Cocaine" video below.