Travis Scott finally unleashed Astroworld on Friday, and the thrilling body of work is expected to dethrone Drake atop the Billboard 200 and land a number of tracks on the Billboard Hot 100. With Houston providing the main source of inspiration behind the project, La Flame's longtime A&R Sickamore shared with Rolling Stone that the Grammy Awards snubbing Scott's 2016 project, Birds in the Trap Sing McKnight, drove the rapper to craft an undeniably cohesive LP.
"A real driver on this album too was when we got snubbed for the Grammys in 2016. That was a real dark day for us. We felt like we really worked hard and we really made a great album with Birds and we just got snubbed," the now Interscope Records employee admits. "We were like, man, are they not respecting us? That’s when it was like, 'No, y’all got it fucked up.'"
He even goes on to credit the Grammy Awards snub as the best thing to happen to the crew surrounding Cactus Jack. Travis is yet to notch a Grammy nomination for his own headlining work. "We went back and wanted to make an album that was undeniable. The Grammy snub was probably the best thing that happened to us. It gave us a chip on our shoulder," Sickamore explains.