With Jack Harlow gearing up for the release of his anticipated Loose mixtape later this month (Aug. 17), the Louisville-bred rapper announces that he has inked a deal to become the newest member of the Atlantic Records family, through DJ Drama and Don Cannon's Generation Now imprint.
In celebration of the new venture, Harlow rounded up a gang of friends to appear in his frenzied "SUNDOWN" video which arrives via Billboard premiere on Friday (Aug. 3).
"’SUNDOWN’ is me breaking the silence. We haven’t dropped anything all year. This Feels like an epic way to come back. 'Loose' is the new tape and it’s something I have high expectations for," the "Dark Knight" artist explains. "It's definitely tapping into a style my fans haven’t heard yet. I had a lot more fun making this project. Hopefully it shows."