Jack Harlow Signs With Generation Now & Atlantic Records, Premieres Frenetic 'SUNDOWN' Video: Exclusive

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With Jack Harlow gearing up for the release of his anticipated Loose mixtape later this month (Aug. 17), the Louisville-bred rapper announces that he has inked a deal to become the newest member of the Atlantic Records family, through DJ Drama and Don Cannon's Generation Now imprint.

In celebration of the new venture, Harlow rounded up a gang of friends to appear in his frenzied "SUNDOWN" video which arrives via Billboard premiere on Friday (Aug. 3).

"’SUNDOWN’ is me breaking the silence. We haven’t dropped anything all year. This Feels like an epic way to come back. 'Loose' is the new tape and it’s something I have high expectations for," the "Dark Knight" artist explains. "It's definitely tapping into a style my fans haven’t heard yet. I had a lot more fun making this project. Hopefully it shows."

The clip finds the 20-year-old partying the day away on the rooftop of a local neighborhood house. He then makes his way into a vintage black Cadillac, where he goes to meet up with the rest of his squad at an underpass to close out the hard-hitting tune. "I'm still on the block when it's 103/And humid in the city but I'm sitting comfortably," the Gazebo MC rhymes. 

With a major label at his back, there's no ceiling to what Jack Harlow is capable of to close out 2018.

Check out his "SUNDOWN" video below.