Pusha T is making a technology play.
The rapper has teamed with tech entrepreneur Summer Watson, who has worked at TuneIn and Playdom, to launch hip-hop app heir.
The app, which is now taking sign-ups for early access, lets people vote hip hop tracks up or down. Users who show that they have an ear for what people will like earn digital currency known as Crown. But voting for a track that the majority of users don't like can cause a person to lose their Crown.