Whether Kiki loves Drake or not, her name has been sung by the likes of Ciara, Will Smith, Kevin Hart and more celebrities as part of the viral “In My Feelings” challenge. Originally dubbed #DoTheShiggy on Instagram, the challenge has garnered more than 2.3 million tweets, specifically dedicated to the #kikichallenge, #DoTheShiggy, and terms like Kiki and Keke, Twitter reports. Drake’s name alone has been tweeted more than 7.5 million times since June 29, when his fifth studio album Scorpion was released.
The dance behind the Scorpion track -- which currently sits at No. 6 on the Billboard Hot 100 -- has been performed at various locations, from Capetown, South Africa, to Budapest, Hungary.