Drake's influence on music is huge, having set new streaming records with his latest album, Scorpion, and getting so much support on Spotify it had some customers demanding refunds. But it doesn't stop there.
According to marketing and branding consultant Gordon Hendren in a recent Vice News report, the hip-hop icon's influence is responsible for about 5 percent of the city's $8.8 billion total annual tourism income. That amounts to about $440 million coming in, thanks to his repping his hometown, the Toronto Raptors and various restaurants and clubs around the city.
"He's helped to rebrand the city," Hendren said in the piece. "He's kind of made himself the same as Toronto."