Snow tha Product on New Single 'Myself,' Tour Life, and Never Getting Co-Signed: 'I've Been Doing This Forever by Myself'

Snow Tha Product
Miguel Madriz

Snow Tha Product

From touring in a Honda Civic, to finally being able to ride around in a bus and get somewhat of a good night’s sleep between shows, Bay area rapper Snow tha Product fully understands the meaning of “trust the process.”

Even after being in the game for nearly a decade, with eight mixtapes, an album and an EP under her belt, she still has plenty of fight left in her on her way to the top of the rap game, and an extraordinarily loyal fanbase to be there with her every step of the way. Across all her music and interviews, including noteworthy ones with Sway In The Morning and The Breakfast Club, one common theme remains despite the test of time and temptation: she has become known to her supporters as a woman whose integrity has never faltered.

Whether it’s through her brutally honest pen game or her candid social media posts, Snow tha Product has consistently been transparent and unapologetically outspoken about her stance on current issues regarding racism and sexism. Her passion for sparking social change manifests beyond her music, and she even started her own clothing line, WOKE, back in 2010 -- which still lives on today.

Billboard sat down recently with Snow tha Product, to discuss her new music, current tour, and her stance on racial tensions in today’s society. Catch Snow tha Product out on her Vibe Higher tour this summer by grabbing tickets here.   

Check out our interview below.

You’re performing tonight at the Highline Ballroom, right in the heart of NYC. What would you say is the main difference, if any, of performing here versus the West Coast or down South?

I started poppin’ up more in Texas so that’s why a lot of people really fuck with me from there. I would say with New York, obviously it has its own culture, so I may not be as lit out here. But the people who do go to the shows, they go hard. They came out for a reason. They know what’s up and they know how my shows are supposed to go. They definitely have the energy up here.

Your new single, “Myself,” is definitely an empowering anthem of self-love and acceptance. Describe the mental journey you’ve had to endure to reach this point and state of mind.

I feel like it’s just a feel-good song all around. What I said in my verse is very true. A lot of people do know that I’ve been doing this forever by myself. I never got a co-sign or somebody that put me on or nothing. I feel like I can say, "I did this by myself" -- and nobody can take my credit because I got no co-sign and no loan.

I was just about to say, the end of that verse stuck out to me: “I've been waitin' for the day I finally came up in so long/ Ain't nobody take my credit, got no co-sign and no loan.” Why do you think it has been harder for women, and especially Latina women, to receive a co-sign?

I don’t know. I mean, I go pretty hard. If people are competitive and don’t want somebody to go hard on their track, then definitely, that’s one of the reasons. Also, there is a cultural gap sometimes. Coming from, like, mariachi music into hip-hop -- it’s not like I was raised around a bunch of rappers, you know? It was just kind of left field. I just kept going and just focused on the fans. I also have a kid, so I wasn’t always at the parties. I feel like there is a little bit of how life got in the way.

I’m good now, definitely. It’s been a bad thing sometimes, but also a good thing, because not too many people can say they did it for me. 

“Myself” includes a really catchy feature from D.R.A.M.. Why’d you feel he was a good choice to be on such a celebratory track?

The beat already landed itself for you to already think of D.R.A.M. It’s very upbeat and hype, he’s happy. He’s a good energy guy. It was just a great fit.

I remember watching your Sway interview a year ago, and you discuss how the Latino community gets left out of important conversations in society -- and that there is also a divide in the Latino community. Now, with everything that has happened in the last year, the social landscape has changed a lot, so have your thoughts about this changed? And in what ways?

No. My thoughts are still the same. With cultural stuff, I feel like black and brown people still don’t see eye to eye on a lot of issues. Just because there’s a wave of Latin trap, that doesn’t change. Just because everyone’s like, “Oh, there’s more Latinos” and “This is a wave” does that mean anything? No. ICE is still deporting people. ICE is still treating people like crap. The president still thinks immigrants are animals. The cops are still shooting brown people, they’re still shooting black people. We still have issues that we need to talk about, and that divide needs to stop. We have bigger issues. We haven’t fixed things in a year.

Especially in hip-hop, when I see comments and certain conversations, yes, it gets brought up. But I feel like a lot of people are still on that boat of not understanding how much of a struggle it is to be an immigrant, or people still have that “just get legal” conversation. It takes years. It keeps getting brought up, but it keeps getting brought up because it keeps getting worse.

The WOKE clothing line has been out for a while now.

Yup, since 2010.

What has been the most rewarding moment so far in terms of what the brand has been able to accomplish?

I could literally talk to anybody face to face and talk about how that was a clothing line I’ve had since that long ago, even before “woke” registered really on Google. There’s Google trends to prove it. It’s been dope and it’s been awesome, and obviously it’s bigger than me now. The word “woke” itself has become its own thing now. I’m aware enough to be like, “That’s dope, the world knows, go do that shit.”

How have you constantly been able to resist the “selling your soul” effect of the music industry, which you talk about a lot especially in “No Cut”?

I’m still around the people I started with, like my brother, my cousin. And I have a kid. A lot of things keep me grounded. I have artists of my own now that are also still excited about the music industry, and I see in them what I saw when I first started. I keep myself around new energy and good energy. I maintain a positive outlook on everything, so I never reach that [point of] “Damn, I might fail, so let me be desperate.”

I could imagine so many people around you are trying to show you their rapping skills -- so what made you sign these artists specifically?

The rest of it. The work, work ethic, effort and all that. If you write me some bars on a DM and say you can rap, there’s a lot of stuff that goes into it. Being someone who toured since I was in a Honda Civic ‘till now, literally they have to be able to know that a struggle is and surpass it. The work ethic.

Whether it’s your sexuality, ethnicity, or anything else, you always put on for your people unapologetically. What advice do you have for people who are looking up to you who may not feel the strength yet to be able to feel completely comfortable in their own skin?

Take your time. Everybody may be trying to rush to find their identity, but it will happen in due time. It’s 2018, and saying, “It’s 2018. Feel comfortable with yourself" -- we just got to keep putting that in the air and saying it to the point where people just do.

What can people be looking out for from you?

I’m touring right now, Vibe Higher. My crew and I are doing a bunch of stuff where we’re dropping videos almost every two weeks. And also some new singles coming up.


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