Here's What Went Down at Kanye West's #ProjectWyoming Brooklyn Pop-Up Shop
When Kanye West summoned a bevy of celebrities, music stars and media to Jackson Hole, Wyoming on the eve of the release of his album Ye, guests didn’t know what to expect. What they witnessed, however, was a nontraditional listening event in the middle of a ranch with bonfires, food, drinks and a beautiful mountainous backdrop.
Earlier this week, Kanye announced the launch of his #ProjectWyoming listening event series, following the success of his Wyoming listening event, in which three major cities of his choice -- Chicago, Miami, and Brooklyn -- would be treated to a party similar to the one he held in Wyoming.
On Thursday night (June 7), a day after the Chicago and Miami edition of #ProjectWyoming, Ye brought the event to Brooklyn Farm in the Williamsburg section of the borough. To gain access to the event, fans were urged to sign up for a waitlist using the live ticket app, DICE, and throughout the day, lucky fans would be given the coveted tickets through the app.
Doors were scheduled to open at 7 p.m but a sprawling line began to form long before the event kicked off, with Kent Ave quickly becoming a hub of Kanye fans and hypebeasts draped in the rapper’s latest Wyoming merchandise and variations of his popular Yeezy sneakers.
#ProjectWyoming was less of a listening event (no new music from Kanye and Kid Cudi’s Kids See Ghost album was played) and more of a pop-shop, as guests filed into Brooklyn Farm eager to stock up on the latest drop of Yeezy merch from a tent nestled in the middle of the garden. While the soundtrack of the night was mostly Kanye’s newest album Ye, DJ Odalys often questioned the crowd, “Where my day one Kanye fans at?” before testing their knowledge of the rapper by playing a crop of his early 2000s hits, including “Runaway,” “Flashing Lights,” “Wouldn’t Get Far.”
As the temperature quickly dropped from the 70s to low 50s, a number of attendees slipped into their newly-purchased Wyoming in Brooklyn hoodies and long-sleeved t-shirts. Guests gathered around the bonfires peppered throughout the park to toast their marshmallows and make S'mores at a table embellished with graham crackers, bags of marshmallows and wooden sticks. Ye cuts like “All Mine,” “Yikes,” and “Ghost Town” were the clear fan favorites of the night, as guests jumped up and down while belting out each lyric with gusto. One spin of the album wasn’t enough to satiate the cravings of Yeezy fans, so the DJ bent to their will and replayed the album in full before passing over the DJ booth to Pro Era’s Powers Pleasant.
Pleasant took a break from theYe album and treated fans to a mixture of new music from A$AP Rocky’s “A$AP Forever” featuring T.I, Kid Cudi, and Moby and Travis Scott’s “Watch” featuring Kanye and Lil Uzi Vert to a few of Kanye classic features like Twista’s “Overnight Celebrity” and Ye’s “I Don’t Like (Remix)” with Pusha T, Jadakiss, and Big Sean.
Pleasant turned the energy levels up a notch by returning to Ye cuts like “I Thought About Killing You,” “Ghost Town,” and “Yikes.” Guests were in pure bliss as they waved their hands and danced freely to the music with the stunning New York City sunset gazing down on them until the night ended.
Check out highlights from the event.