More than a year after Kendrick Lamar released his socially-concious, thought provoking record DAMN., the success just keeps on coming. According to the Recording Industry Association of America (RIAA), as of May 25, all 14 tracks on DAMN. have been certified Platinum, recognizing 1 million equivalent song units earned in the U.S.
One equivalent song unit, as recognized by the RIAA, is equal to: one digital song sale, or 150 on-demand audio and/or video streams. The RIAA revamped its Gold & Platinum Awards Program on Feb. 1, 2016, growing from a pure sales certification process to one that includes tracks and streams.