J. Cole Thanks Busta Rhymes for 'ATM' Video Inspiration on Twitter

Johnny Nunez/WireImage
Busta Rhymes and J. Cole during Hot 97 Summer Jam 2010 at the Meadowlands Sports Complex on June 6, 2010 in East Rutherford, New Jersey. 

J. Cole dropped off the first visual from his KOD album to rave reviews with "ATM" last week (April 20). Many music fans quickly pointed out Cole pulling inspiration straight out of a certain '90s Hype Williams-directed music video we became accustomed to from Busta Rhymes. Bus-a-Bus complimented the Dreamville CEO on his timeless art, and Jermaine responded on Twitter today (April 27) after a lengthy fan Q&A thanking the New York legend.

"Flipmode is the greatest," J. Cole wrote paying homage to his hip-hop compatriot. "Thank you for the inspiration big bro." The appreciative note quoted Busta's Instagram photo, in which he posted side-by-side of screenshots from the St. John's graduate's "ATM" next to the 45-year-old's 1998 colorful "Gimme Some More" video. "Timeless Greatness.... [J. Cole] Salute," he captioned.

Busta launched Flipmode Entertainment back in 1994 and later founded the production crew Flipmode Squad later in 1996. Both have since been renamed to an iteration of The Conglomerate. "Gimme Some More" served as the lead single from his acclaimed Extinction Level Event (Final World Front), which aided in Rhymes' achieving mainstream success.

"ATM" looks to be receiving the biggest push to commercial success from Cole's latest LP. The Deputy-produced record has appeared in the latest NBA playoffs commercial, as the official track of the post-season.

Check out the two hip-hop legends saluting one another below.

 

Timeless Greatness.... @realcoleworld Salute!!

A post shared by Busta Rhymes (@bustarhymes) on


THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.