“The more you are consumed by the fire, the more you are reborn anew,” Deva Mahal tells Billboard. “And each time, you emerge stronger than before.” That’s the timeless message behind singer/songwriter Mahal’s “Fire” video, premiering on Billboard today (Apr. 26).
“I can’t go any further,” implores Mahal in “Fire” as she wanders across the video’s desert locale amidst plumes of neon-colored smoke. Directed by cinematographer John Rutland, the video underscores the ballad’s intent, which Mahal has described in publicity materials as a “letter to a past love; a kind of apology.”
Elaborating further, Mahal tells Billboard that there is much strength in being vulnerable. “This experience taught me to walk head first into my emotions,” she continues. “The world would be a better place if we could all be less afraid of our feelings, allow ourselves to connect to them and, in turn, connect to others. John and I found it imperative to be able to visually convey the depth of all that emotion and internal struggle whilst remaining optimistic and hopeful.”