Atlanta crooner Paper Lovee has been striving for prosperity his whole life. While a quick glance at his stage name would suggest an obsession with the pursuit of riches, the 21-year-old artist is full of deeper complexities than meets the eye. Paper stands for “Power And Potential Earns Respect,” and Lovee is “Loyalty Over ValuablE Extras.”
Below, the video for his song "Here 4 Ya" premieres exclusively on Billboard.
After working on his vocals for years in secret, recording anywhere from “people’s apartments to closets and even bathrooms,” Lovee’s career came to a halt when he was sentenced to 16 months in prison. “When I came home, I wasn’t trying to go back,” Lovee (real name Ibnisa Durr) said in a press release sent to Billboard. “Atlanta is a show-off city. Everybody’s trying to prove themselves and get to the top. They’re all riding the wave to do the same thing. I go for something different.”