2 Chainz Announces New Album 'Rap or Go to the League'

Atlanta rap star 2 Chainz released Pretty Girls Like Trap Music, his last album, less than a year ago. He followed it up with the surprise EP, The Play Don’t Care Who Makes It, just a week-and-a-half ago. But he’s not slowing down yet.

Over the weekend weekend, 2 Chainz announced a new album, Rap or Go to the League. But the big news about the album isn’t its title, or even its existence -- it’s the way in which 2 Chainz announced it: on a giant blimp, painted with the album title, with 2 Chainz himself riding around in it. Watch below.

“With the height of racial tensions in America, felt I should do my part in explaining some of the brain washing formulas used in my community , this next album not only touches on those who did succeed thru entertainment but those who didn't ! Welcome to Rap or Go TO THE LEAGUE !” 2 Chainz tweeted Saturday (Feb. 17).

Further details about the upcoming album have not yet been released.

This article originally appeared on Stereogum.