Kendrick Lamar Eyeing New Publishing Deal: Sources

Kendrick Lamar, 2017
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Kendrick Lamar attends the 2017 MTV Video Music Awards at The Forum on Aug. 27, 2017 in Inglewood, Calif. 

Top Dawg Entertainment, which manages the rapper-songwriter, is considering offers between $20 million and $40 million.

Kendrick Lamar, who is up for seven Grammy Awards later this month, is in talks about a new publishing deal and his rights could command well over $20 million, sources tell Billboard.

Lamar signed with Warner/Chappell Music several years ago and has grown into a global superstar as his publishing deal there expires.

Top Dawg Entertainment, which manages the rapper-songwriter, is considering offers between $20 million and $40 million, sources tell Billboard; the value would depend on the terms of the deal. One bidder has offered $28 million, a source tells Billboard, while another source cited a $23 million offer that included $11 million upon signing. Such offers would likely be for Lamar’s entire catalog, but the terms Lamar's camp is seeking weren’t clear.

Lamar’s DAMN., which is up for album of the year at the Jan. 28 Grammy Awards, was the Top Billboard 200 Album of 2017. Last year, Kendrick had total album sales of 1.13 million units, as well as 2.63 million track sales, according to Nielsen Music. His album consumption units (album sales plus track equivalent albums plus streaming equivalent albums) tallied 4.135 million units. 

During his career, Lamar has generated 9.5 million album consumption units. 

Lamar’s free-agent status as a songwriter comes as sales of individual catalogs boom. Typically, a songwriter's catalog that contains hit records has sold for 10 times its net publishing share. Now, in a seller's market, songwriters are routinely seeing multiples of 10-12 times NPS and, in some cases, a multiple of up to 16 for their copyrights. 

In April, Ryan Tedder sold rights to his non-OneRepublic songs to Downtown for a rumored $50 million (Downtown wouldn't comment), and country superstar Dierks Bentley sold a portion of his catalog to Kobalt in late 2016. 

Representatives from Warner Music Group and Top Dawg Entertainment declined to comment.