As G-Eazy’s double album, The Beautiful & Damned, hit No. 1 on the Top R&B/Hip-Hop Albums charts and his single, "No Limit," featuring A$AP Rocky and Cardi B, steadily climbs the Billboard Hot 100, the rapper found himself ending a partnership in the midst of starting his new clothing line with H&M.
“I was excited about H&M to put clothes all around the world and do something that I liked and was cool with, and then I saw that happened, and it was like I’m not cool with it," he said during an interview Friday (Jan. 12) with The Breakfast Club radio show. The rapper announced Tuesday that he was ending his partnership with the company after a photo went viral of a black boy modeling a hoodie that read "Coolest Monkey in the Jungle." He felt the image was disturbing and "so racially and culturally insensitive.