JAY-Z's '4:44' Inspired a Personal Finance Book
JAY-Z's latest album 4:44 was mired in emotion, as a mature JAY 'fessed up to the mistakes of his younger and older self. Beyond the introspective cuts, Hov presented himself as a mentor, dispensing financial advice on "The Story of OJ" and "Family Feud." Now, there's a financial advice book inspired by all the pearls of wisdom Hov gifted fans.
Ash Exantus -- financial expert and author -- packaged all the knowledge he learned from JAY's 4:44 into his new book titled The Wake Up Call: Financial Inspiration Learned from 4:44 + A Step by Step Guide on How to Implement Each Financial Principle, to further breakdown and expound on the financial themes Hov presented on his opus.
Speaking to HipHopDX, Exantus said he was inspired to create the personal finance book because "JAY was giving so much knowledge about how you can become financially free… as an individual, as well as how we [as a culture] can break the cycle of poverty in our community." He added that "JAY gave us the 'what.' My goal with the book was to give the 'how.'"
The book is designed to "teach African-Americans how to manage money more effectively and how to build generational wealth," as JAY-Z raps about on "Legacy." Ash Cash's personal finance book can be purchased here.