The Weeknd Ends Relationship With H&M After 'Monkey' Image Goes Viral

The Weeknd
Theo Wargo/Getty Images For US Weekly

The Weeknd attends the "Rei Kawakubo/Comme des Garcons: Art Of The In-Between" Costume Institute Gala at Metropolitan Museum of Art on May 1, 2017 in New York City.  

The Weeknd took to Twitter on Monday (Jan. 8) to announce he would not be collaborating with H&M in the future after a photo went viral of a black child modeling a green hoodie that reads "Coolest Monkey In The Jungle."

"Woke up this morning shocked and embarrassed by this photo," tweeted The Weeknd, who has collaborated with the Swedish clothing giant on two collections so far. "I’m deeply offended and will not be working with @hm anymore..."

Questlove, meanwhile, took to Instagram to publicly question the company's integrity. "I’m sure the apologies are a coming. And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something...wanna take a guess?"

As Quest predicted, H&M has now apologized for the controversial image: "We sincerely apologize for this image. It has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do."

See The Weeknd and Questlove's posts below:



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