JAY-Z Seeks Forgiveness in 'Family Feud' Trailer Starring Beyoncé & Blue Ivy

Beyonce and Jay Z
Dimitrios Kambouris/Getty Images

Beyonce and Jay Z attend the 'China: Through The Looking Glass' Costume Institute Benefit Gala at the Metropolitan Museum of Art on May 4, 2015 in New York City. 

Just when you thought JAY-Z was done dispensing gifts for fans in 2017, he releases the video trailer for his standout 4:44 track "Family Feud." 

After mostly hanging behind the scenes in his previous videos, Hov elects to change up the blueprint and appear in his latest clip. The 30-second snippet finds JAY walking his daughter Blue Ivy inside of a church, while his wife Beyoncé towers over the pulpit. It seems as if the Roc Nation commander is ready to tackle his sins head-on, as he later finds himself inside the church's confessional. 

The video for "Family Feud" comes after the visuals for "Legacy," "Marcy Me," and "Smile" dropped last November. Buckle up, "Family Feud" will be released on Friday (Dec. 29) on TIDAL.

Watch the trailer below. 


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.