Kendrick Lamar's Nike Cortez Collab Is Dropping on Grammys Night

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Kendrick Lamar attends the 2017 MTV Video Music Awards at The Forum on Aug. 27, 2017 in Inglewood, Calif. 

While thousands of music heads will be tuned into the 2018 Grammy Awards, a heap of hypebeasts will have their eyes set on the latest sneaker drop -- Kendrick Lamar's custom Nike Cortez is set to drop on the same night. 

Kendrick is releasing his much-hyped Nike Cortez collaboration in tandem with the 2018 Grammy Awards, which is appropriate for the rapper's mega year. The "Humble." MC is nominated in seven categories: album of the year, record of the year, best rap album, best rap song, best rap performance, best music video and best rap/sung collaboration. 

Lamar's collab comes just months after announcing his partnership with Nike following a collaboration with Reebok earlier this year. The Compton rapper recently previewed the sneaker on his Instagram, which revealed the crimson and white-colored sneaker with "Don't Trip" written on a ribbon above the laces.

The "Cortez Kenny" sneaker will retail for $100 and will be available for purchase through Nike's SNKRS app on January 28.

2018 Grammy Awards