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Streetwear Brand Fear of God Drops JAY-Z-Inspired Capsule Collection

Jay Z
Kevin Mazur/Getty Images for TIDAL

Jay Z performs onstage during TIDAL X: Brooklyn at Barclays Center of Brooklyn on Oct. 17, 2017 in New York City. 

Streetwear enthusiasts and JAY-Z fans get the best of both worlds today (Dec. 21) as Jerry Lorenzo unveils his latest Fear of God collection, inspired by JAY-Z's latest album 4:44 and tour ahead of his final tour stop at The Forum in Los Angeles tonight. 

Lorenzo opts for a monochromatic palette of black for his latest collection, comprised of streetwear classics like long-sleeved t-shirts, hoodies, a leather jacket, hats and denim pieces. The Tommy Ton-shot lookbook showcases the genderless range with men and women alike clad in each of the pieces. Some pieces include a long-sleeved black t-shirt with "Fear of God" inscribed all over and a sleeveless hoodie with Chinese lettering emblazoned on the front. 

“JAY is the muse,” Fear of God designer Jerry Lorenzo told Vogue. “From the wristbands and bandanas to the proportions, we wanted to modernize Jay’s approach and contribution to fashion through our lens. JAY gave us feedback and direction along the way. He’s a true artist in every sense of the word.”

Lorenzo also drew inspiration from the Bible verse John 4:44 that reads, "A prophet is without honor in his own country," a passage he and Hov's team agreed aligned with the message the rapper wanted to deliver on his latest album. 

The collection will be available for purchase at The House of God Pop-up Shop at Maxfield L.A. Preview it below. 

 

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