J. Erving Launches Digital Distribution Company Human-Re-Sources
Roster of artists includes emerging rapper YBN Nahmir
J. Erving, a partner in Maverick management, has formally announced the establishment of Human-Re-Sources. The Los Angeles-based enterprise specializes in digital distribution.
One of the first projects under the Human-Re-Sources banner is YBN Nahmir’s “Rubbin Off the Paint.” Co-signed via remixes by Vince Staples and Bryson Tiller, the single stands at No. 52 on the Billboard Hot 100 (chart dated Dec. 9). Along the way, it has amassed more than 48 million views on YouTube and 10+ million streams on Spotify’s “Get Turnt” playlist. The emerging rapper also released a new song on Dec. 4, “Popped Up,” featuring SOB x RBE’s Lui G.
Joining a competitive field that includes companies such as Kobalt and Empire, Human-Re-Sources offers artists flexible deal structuring and ownership of their masters. “As a manager, I never did a major label-deal that I loved,” says Human-Re-Sources CEO Erving. “Yes, we took some money off the table, but we always felt like we gave away too much.
“Human-Re-Sources gives artists an opportunity to take control back and change the rules,” Erving continues. “We are laser-focused on breaking new acts and moving into the future of what fair artist deals should look like.”
Among other acts that have signed with Human-Re-Sources are Charlotte Lawrence, Spencer Barnett, Dame D.O.L.L.A., Ernest K and Six60.
Erving joined Maverick in 2016 after serving as co-president of management firm Atom Factory. He works with fellow Maverick partners Gee Roberson, Cortez Bryant and Shawn Gee, whose client roster includes Nicki Minaj, Lil Wayne, G-Eazy and Jill Scott.