J. Cole Calls for Boycott Against NFL in Response to Colin Kaepernick Controversy

Kevin Mazur/Getty Images for Anheuser-Busch
J. Cole is seen backstage during the 2017 Budweiser Made in America festival - Day 2 at Benjamin Franklin Parkway on Sept. 3, 2017 in Philadelphia.

Rapper J. Cole has a message for fans of professional football: Boycott the NFL until its proven whether Colin Kaepernick was denied a job unfairly for taking a knee during the National Anthem.

On Sunday (Sept. 24), Cole went on a tweetstorm about boycotting the NFL until a “3rd party investigator” determined whether the former 49ers quarterback was “denied a job unfairly as punishment” for his protest during the National Anthem. If it’s determined that he was treated unfairly, the professional athlete should be compensated for his losses, Cole says.

“God bless every player that finds courage to kneel today. But the real power comes from you deciding to not watch,” Cole began. “You and me have the power to deny [League Owners] our attention ($$ to them) until they make a wrong situation right.”

The rapper’s impassioned tweets follow President Trump’s comments during a political rally Friday, where he urged NFL fans to “refuse to go to games until players stop disrespecting our Flag & Country.”  

In addition to turning out of NFL games, Cole encouraged fans to corporate corporate sponsor of the NFL and boycott that company.

“Pick one of the biggest ones and say, "do you agree with black balling players when they speak out against oppression?" he wrote. “This may be the biggest opportunity we have ever been presented to come together and show the world and ourselves our true economic power.”

Over the past 24 hours, numerous other music stars -- including Diddy, John Legend, and El-P -- took to social media to defend NFL players who kneel at games. And today (Sept. 24), during the Jaguars-Ravens game, most of the team kneeled in support during the anthem.

Neither Kaepernick nor the NFL had responded to Cole’s comments as of press time. Read all of Cole's tweets here.