“God bless every player that finds courage to kneel today. But the real power comes from you deciding to not watch,” Cole began. “You and me have the power to deny [League Owners] our attention ($$ to them) until they make a wrong situation right.”
The rapper’s impassioned tweets follow President Trump’s comments during a political rally Friday, where he urged NFL fans to “refuse to go to games until players stop disrespecting our Flag & Country.”
In addition to turning out of NFL games, Cole encouraged fans to corporate corporate sponsor of the NFL and boycott that company.
“Pick one of the biggest ones and say, "do you agree with black balling players when they speak out against oppression?" he wrote. “This may be the biggest opportunity we have ever been presented to come together and show the world and ourselves our true economic power.”
Over the past 24 hours, numerous other music stars -- including Diddy, John Legend, and El-P -- took to social media to defend NFL players who kneel at games. And today (Sept. 24), during the Jaguars-Ravens game, most of the team kneeled in support during the anthem.
Neither Kaepernick nor the NFL had responded to Cole’s comments as of press time. Read all of Cole's tweets here.