Watch Future & Cher's Auto-Tuned Cover of 'Everyday People' in New Gap Ad
Cher and Future are in many ways an unlikely pairing -- Cher has long been dubbed the "Goddess of Pop" while Future has become one of hip-hop's most notable figures -- but on Wednesday (Sept. 13) their two worlds collided in the newest installment of GAP's Meet Me in the Gap campaign, giving fans a taste of what a potential duet from the duo would sound like.
The 30-second, the Director X-produced video finds the tandem seated on white stairs in a crisp white room, decked out in GAP denim as Cher takes the lead in the cover of Sly & the Family Stone's 1969 classic "Everyday People." The 1969 song gets a timely rework and transforms into a trap-style hip-hop tune, an area where Future thrives. The pop star's voice is bathed in with auto-tune as she sings "Sometimes I'm right and I can be wrong/ My own beliefs are in my song" with Future providing a few ad-libs.
"I didn’t know who Future was before this, but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving," Cher told Evening Standard of her experience working with the rapper. In a separate interview with People, Future echoed the same sentiments and praised the singer as "a true performer and a legend."
Watch Cher and Future cover "Everyday People" below.