French Montana Personally Invested in 'Unforgettable' Because He Knew Just How 'Big' It Could Be
"Nobody thought it was going to be that big because they didn't have that ear," he says during "Breakfast Club" interview.
With his colossal hit "Unforgettable" peaking at No. 5 (so far) on the Billboard Hot 100 and his latest album Jungle Rules debuting at No. 3 on the Billboard 200, French Montana is enjoying the fruits of his labor. Montana stopped by The Breakfast Club on Wednesday (Aug. 2) to discuss the success of his latest hit and revealed the hindrances he endured throughout the process.
French Montana knew "Unforgettable" was a hit -- so much so that he snagged the demo from Jeremih during one of their studio sessions. "Nobody thought it was going to be that big because they didn't have that ear," he said. The "Lockjaw" rapper revealed that he coughed up $300,000 to clear the Swae Lee-assisted record and invested another $300,000 to shoot the viral video. The dance-heavy visual also features Uganda's Triplets Ghetto Kids, who spearheaded the #UnforgettableDanceChallenge. "'Unforgettable' would've never been that big if any of them artists would've kept it," he says. "We used the platform for that song to help people."
After his trip to Uganda to shoot the video for the now four-times-platinum hit, Montana donated $100,000 to the Mama Hope Organization. Speaking to Billboard about his efforts, Montana said, "That touched my heart when I went out there. I wanted to give them the shirt off my back and help as soon as possible."
J Balvin recently gave "Unforgettable" the Latin treatment, as he weaved his Columbian flavor into the Afrobeat production. French Montana performed "Unforgettable" on The Tonight Show With Jimmy Fallon on Tuesday night, bringing along Swae Lee and the Triplets Ghetto Kids for support.
Check out French Montana's full Breakfast Club interview below: