Park is a popular hip-hop artist in South Korea, where he is the co-CEO of AOMG, an independent record label that manages hip-hop and R&B artists. He is the first Asian-American to sign with Roc Nation, which was founded by JAY-Z in 2008 and manages artists including Rihanna, DJ Khaled and J.Cole.
Over the years, Park has risen to the top of Korea’s hip-hop scene with hits like "Mommae" and "You Know." He’s landed several albums on both the Heatseekers and World Albums charts, with last year’s Everything You Wanted peaking at No. 3 on the latter.