Ford Front Row: The Best Seat In The House
It's never been easier to plug in to all the music that moves your world and soundtracks your life. Getting up-close-and-personal with the music we love has never been more important or meaningful for both for the audience and the performer, whose connection to each other comes full circle in the live space. That's why Ford and Billboard have collaborated on the Ford Front Row series, a four-part concert series, starting July 27 and traversing four different major US cities. Across Los Angeles, New York, Atlanta and Miami, there'll be a can't-miss opportunity for thousands of fans to celebrate one chart-topping artist and one future star.
Kicking off proceedings in LA on July 27 is R&B star Tinashe and acclaimed Illinois singer BJ The Chicago Kid. Born in Kentucky, but having lived most her nascent years in La Crescenta (in one of LA's many valleys), 24-year-old Tinashe is an old school triple threat with an ear for futuristic urban earworms. An actress, dancer and singer-songwriter, she's built a huge following through her self-produced mixtapes and hugely lauded debut album Aquarius (2014). Heavily anticipated in 2017 is her follow-up full-length LP Joyride, with critics expecting Tinashe to continue growing the legacy of genre-bending, forward-thinking artists such as Aaliyah and The Weeknd.
Casting a spotlight on what's next, LA's show will also be a chance for BJ The Chicago Kid to prove why he's the next wave of neo soul. Frequently collaborating with modern hip-hop legends such as Kendrick Lamar, Kanye West and Schoolboy Q, BJ (real name: Bryan James Sledge) has already impressed the biggest players behind-the-scenes. With releases dating as far back as the early 2000s, BJ isn't a new kid on the block, but he's certainly a talent ripe for his big breakthrough moment and will be winning over new fans while playing cuts off his major label debut In My Mind, released last February, before Tinashe hits the stage.
Both acts will be wowing a lucky group of gig-goers at this first RSVP-only event held at LA's super hip downtown Belasco Theater. More than 90 years old, the Belasco has been opening its doors to the most cutting-edge entertainment since the late 1920s. Over the course of three hours, those in attendance will enjoy more than just the two performances. Warming up the room will be a local DJ. VIPs will be treated to their own section of the room. Everyone will be able to take advantage of some fun takeaway experiences and giveaways courtesy of Ford, including selfies in a photo booth with a mounted Ford Mustang and souvenir artist posters. All those experiences will become available with a download pre-event download of the Ford Pass app.
Stay tuned for announcements about the upcoming concerts in Miami, Atlanta and New York over the months of August, September and October respectively. Each will – again – feature a hi-making artist and one to watch. There'll be plenty time to scope out the latest Ford vehicles, too. Keep your eyes and ears peeled for the launch of a series of sweepstakes online at Billboard.com/Fordfrontrow that will give VIP access to one lucky winner and a guest per show. Each will include a round-trip airfare, accommodation and ground transportation to a brilliant night of live music. Ford knows you love to listen to your favorite music in the car, so there will also be a chance to win* a new Ford vehicle. Beyond the shows themselves, Billboard and Ford will bring you closer to the artists involved with insightful exclusive interviews, videos and Spotify playlists. We'll see you in the front row!
*No purchase necessary. Void in Alaska, Hawaii and where prohibited. Must be legal U.S. resident, 21 years of age or older. Sweepstakes ends 10/31/17. See Official Rules for details. © 2017 Ford Motor Company.