CMA Awards 2018

JAY-Z Shares Old Footage of Beyonce & Blue Ivy for New '4:44' Video

Kevin Mazur/Getty Images for TIDAL
Jay-Z performs onstage during TIDAL X: 1020 Amplified by HTC at Barclays Center of Brooklyn on Oct. 20, 2015 in New York City. 

At 4:44 p.m. ET on Friday (July 7), JAY-Z unveiled the visuals for his poignant track "4:44" on TIDAL. Instead of delivering a traditional video, Hov uses a variety of clips to piece together his eight-minute-long montage. 

First, he unearths footage of a young boy singing Nina Simone's "Feeling Good." After that, he segues into a clip of Eartha Kitt's 1983 documentary All by Myself: The Eartha Kitt Story. During that segment, Kitt candidly speaks on the meaning of love and compromise.

Then, things get weird when a slew of viral clips find their way into Hov's apologetic plea to his wife, Beyonc√©. Jay manages to lighten the mood afterward when he treats fans to concert footage of the couple performing "Drunk in Love" Finally, the closing moments of "4:44" capture daughter Blue Ivy beaming with joy in an unreleased video.

"4:44" serves as the second video from JAY-Z's 13th album, also titled 4:44. Last week, he released the animated visual "The Story of O.J." Earlier Friday, JAY-Z made 4:44 available on all streaming platforms except Spotify. He also released a physical copy of 4:44, which includes three bonus tracks. 

Watch "4:44" here and a preview below: